Billing Strategy

In-House Biller vs. Outsourced Billing for Small Practices

For many small practices, outsourcing billing ends up simpler and less risky than relying on a single in-house biller, because the salary is only part of what that role really costs. But in-house is the right call for some practices, especially ones that already have a strong biller, enough volume to keep that person busy, and a plan for when they're out. The honest answer depends on your volume, your payers, and how much of your own time you can give to managing billing.

I've seen this question from both sides. I have 15+ years in medical practice management: front desk, then practice administration, then billing management, and now my own billing company. So yes, I have a stake in the answer. Here's the version I'd want if I were in your seat.

What an in-house biller really costs

Most owners compare a biller's salary to a billing company's fee. That leaves out most of the picture. Here's what actually goes into an in-house biller:

The single-point-of-failure problem

This is the cost that never shows up on a spreadsheet. In a lot of small practices, one person knows the portal logins, which claims are waiting on appeal, and which insurer needs a phone call to move anything along. That works fine until it doesn't.

Say you run a small therapy group with one part-time biller, and that person is suddenly out for several weeks with a family emergency. Claims stop going out. Denials sit. Timely filing deadlines keep running. If they don't come back, you're starting over with very little documentation. If that's where you are right now, I wrote about what to do when your biller quits.

What outsourcing does well

A good billing company takes most of those hidden costs off your plate. You aren't recruiting, training, or buying billing software for an employee.

Where outsourcing can go wrong

Outsourcing isn't automatically better. These are the problems worth watching for.

Percentage-of-collections pricing

Many billing companies charge a percentage of what they collect. Plenty of honest companies use this model. But understand the incentive: a large claim and a small claim can take the same work, and only one pays the billing company well. Small balances and stubborn low-dollar denials can quietly slide to the bottom of the pile. Your fee also grows as your practice grows, even when the work doesn't grow at the same pace.

That's why S2S charges a flat monthly retainer plus a per-claim fee, never a percentage of collections. Details are on our pricing page.

Offshore hand-offs

Some companies sell you on a local relationship, then hand the work to a team overseas. That isn't automatically a problem, but you deserve to know who is handling your patients' information and where. Time zone gaps can turn a same-day fix into days of back-and-forth.

Poor visibility and slow communication

If all you see is a deposit hitting your bank account, you can't tell whether your billing is healthy. You need to know what's outstanding, what's been denied and why, and what's being done about it. And when a payer changes a rule or a patient calls about a bill, you want to reach someone who actually knows your account, not submit a ticket and wait.

Questions to ask any billing company before you sign

  1. How exactly do you charge? Get setup fees, per-claim fees, percentages, minimums, and extras like credentialing or patient statements in writing.
  2. Who will actually work on my account, where are they, and can I talk to them directly?
  3. Who covers when my contact is out? Ask every company this, big or small.
  4. Will you sign a Business Associate Agreement before we share any patient information? The answer should be yes, without hesitation.
  5. What reports will I get, and how often? Ask for a sample. At minimum you want A/R aging, denials, and payments.
  6. Do you work in my EHR or your own system? Who owns the data if we part ways?
  7. What happens to claims from before you start? Old A/R is often a separate project. If yours is a mess, ask about A/R cleanup.
  8. How long is the contract, and how do I leave? Ask about notice, data handoff, and who finishes claims already in progress.

If you already have a billing company and don't like the answers you're getting, switching billing companies is very doable when it's planned well.

Whatever you choose, keep the keys. Your practice, not just your biller or billing company, should have administrator access to your EHR, clearinghouse, and payer portals. That one habit protects you no matter who does the billing.

When in-house is the right call

I'll say it plainly: in-house billing is the right choice for some practices. It may be right for you if:

If that's your practice, keep your biller and invest in them. Pay for training, give them good tools, ask them to write down their process, and look at the reports yourself every month.

Hybrid options worth considering

It doesn't have to be all or nothing.

How to decide

Start with a few honest questions. If your biller left tomorrow, could someone else pick up where they left off? Do you know, right now, how much money is outstanding and how old it is? How much of your week, or your office manager's, goes to billing questions?

If those answers make you uneasy, it may be time to look at outsourcing or a hybrid. If not, your in-house setup may be working just fine.

At S2S, we sign a BAA before any patient data changes hands, you get monthly reporting, and you work directly with me, not an account manager or an offshore team. If you'd like a straight answer about your practice, get in touch. If I think in-house makes more sense for you, I'll tell you.

Jennifer Noel

Jennifer Noel is the founder of S2S Medical Billing Co. in Bayonne, NJ. She has 15+ years in medical practice management, from the front desk to practice administration to billing manager, and works with behavioral health and PT/OT practices. More about Jennifer →

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